Ecommerce countdown timers6/11/2023 ![]() They can actually see that time is running out and this becomes a factor in their purchase decision. The power of the countdown timer is that the ticking down of the clock adds extra urgency in the customer’s mind. The result was that the conversion rate of the second email was almost three times that of the first. Here’s an example A/B test from ConversionXL with two versions of a landing page, one with the basic offer and price, the second with information on how many items had already been bought, and a countdown timer. A common use for countdown timers is to show how much time customers have left to order for next day delivery. The key when using countdown timers and similar urgency tactics, is that the information should be useful to the customer, helping them to make their minds up. This could be a countdown until the end of a sales period, for example. There are several ways to employ urgency as a sales tactic – showing that stock levels are low for example – but here we’ll look at the use of countdown timers.Ĭountdown timers are a clear visual cue which tells customers that, if they want a product, they must take action within a specified period of time. Creating a sense of anticipation is helpful because this can promote sharing and social media stickiness.Ĭurious About What Is On Your Customer’s Minds?įind out how abandonment surveys can help your business…Ĭountdown Timers Best Practices For EcommerceĬreating a sense of urgency can be a powerful method which pushes shoppers into making a faster decision on a purchase they’re considering.
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